YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Each year on Fat Tuesday, New Orleans throws a “Stella and Stanley” party. This annual event honors local boy and world-famous author Tennessee Williams and his masterpiece, A Streetcar Named Desire.
The movie version is notorious for the scene where Stanley, Marlon Brando in a tight white vest, yells “Stella-a-a-a-a-!” up the tenement stairs to his wife. “Stella” might be the most repeated movie line ever and Brando never needed to act again except, he said, for the money. Like a legendary actor, businesses need to cultivate their craft: building an amazing brand, elevating creativity, and growing authentic connections.
At StellaPop, we believe every business has a masterpiece in them.
Episodes
34 episodes
Learn How To Write Follow-Ups That Get Replies Without Burning Bridges
Inbox silence can feel like a verdict, but it’s usually just cognitive overload. We pull apart the hidden friction behind follow-ups and rebuild them into messages that earn attention, protect relationships, and move decisions forward. From the...
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Season 1
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Episode 34
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14:35
How Savvy Businesses Balance Sharp Risks and Smarter Growth
Growth doesn’t come from crossing your fingers—it comes from turning risk into a tool you can actually wield. We dig into a practical framework for making bold moves without betting the farm, showing how clear intention, robust strategy, discip...
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Season 1
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Episode 33
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18:57
Throw Less Spaghetti CEOs, Hire Better Talent
Hiring doesn’t have to feel like shouting into the void. We unpack a practical playbook that swaps volume for relevance, speed for clarity, and checklist thinking for character-first decisions—so both recruiters and candidates can find a better...
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Season 1
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Episode 32
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12:05
Are You Poisoning Your Brand? Better Get Wicked Cool
A spooky frame with serious business value: we take on the three “monsters” that quietly destroy brand trust—zombie inconsistency, Frankenstein incoherence, and ghostly invisibility—and show exactly how to defeat each one. If your feeds feel bu...
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Season 1
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Episode 31
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11:27
Your Customer Is Ghosting Your Checkout Flow (Here’s Why)
The rules of consumer behavior didn’t just evolve—they got remixed. We pull back the curtain on how shoppers actually choose now, from the rise of AI‑assisted value hunting to the quiet power of local trust and the emotional drivers behind ever...
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Season 1
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Episode 30
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12:08
From Panic to Plan: A Practical Blueprint for Crisis Communication
A crisis doesn’t ask permission—it arrives fast, loud, and at the worst possible time. We dig into a truth that flips standard prep on its head: most brand crises don’t begin with shock events; they grow from internal issues that weren’t fixed ...
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Season 1
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Episode 29
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11:09
Crisis-Proofing GovCon: How Federal Contractors Survive and Win During a Crisis
The stakes in GovCon don’t just feel high—they are. We pull back the curtain on how federal contractors survive the inevitable crisis moments that test every control, every habit, and every layer of leadership calm. From a failed deliverable to...
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Season 1
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Episode 28
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16:13
When Popsicles Became Premium: The Business of Experience Disruption
What connects ancient Roman ice treats, a forgotten glass in 1905 Oakland, and today's premium "FroPro" popsicles? The fascinating thread of frozen innovation that transforms the ordinary into extraordinary.The humble popsicle serves as...
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Season 1
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Episode 27
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13:36
When AI Whispers Become Commands: The Executive Challenge
Leadership communication undergoes a seismic shift the moment an executive title lands on your desk. Your casual comments transform into directives, your musings become mandates, and suddenly every word you utter carries exponential weight thro...
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Season 1
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Episode 26
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12:30
Empathy: The Hidden Leadership Superpower
Forget the stereotypical image of the intimidating boss slamming fists on tables. That approach isn't just outdated—it's a direct route to failure in today's workplace. The fundamental shift toward flatter, more collaborative organ...
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Season 1
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Episode 25
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14:33
Beyond Boardroom Prompts: The Strategic Elements AI Cannot Replace
The paradox at the heart of AI marketing reveals itself: the most sophisticated AI companies building these revolutionary tools don't actually rely on AI for their strategic direction. This eye-opening revelation forms the foundation of our exp...
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Season 1
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Episode 24
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12:36
Mastering Leadership in the Scattered Workplace: 5 Essential Strategies
The workplace has undergone seismic shifts, transforming not just where we work, but fundamentally how leadership must function. Our deep dive reveals that hybrid work isn't merely a passing trend—it's a powerfully productive model when impleme...
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Season 1
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Episode 23
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16:21
Between Ghost and Gatekeeper: The Art of Remote Leadership
Finding the perfect balance in remote leadership isn't just desirable—it's essential for team success. When workplaces went virtual, leaders like Alex discovered their teams feeling disengaged despite their capabilities. The crucial question em...
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Season 1
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Episode 22
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13:57
From Mad Men to Metadata: Marketing's Psychological Evolution
Why do some ads stick in your mind for decades while others fade instantly? What makes you click "buy now" without a second thought? The answers lie in a fascinating journey through the psychological evolution of marketing.From the emot...
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Season 1
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Episode 21
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18:49
Why Your Marketing Partner Should Be a Detective, Not an Order-Taker
The stark divide between marketing mediocrity and excellence comes down to one crucial element: curiosity. While countless brands sink into a sea of sameness, relying on tired templates and predictable strategies, the truly exceptional marketin...
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Season 1
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Episode 20
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13:00
Decade-Defining Window: Five Pillars for Business Survival
A perfect storm is brewing, and how you navigate it will determine your organization's fate for the next decade. We're staring down what experts call an 18-month "decade-defining window" – a crucial period where converging forces of technologic...
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Season 1
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Episode 19
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13:46
The Dangerous Comfort Zone: Why Safe Marketing Kills Business Growth
Tired of feeling invisible in your market? You're not alone. Most businesses instinctively play it safe with their marketing, hoping that consistency and presence will eventually pay off. But what if that cautious approach is actually the most ...
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Season 1
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Episode 18
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11:27
Building Client Partnerships That Last: How to Win New Business Without Losing Your Core
The juggling act between winning new business and nurturing existing client relationships might be the most challenging balancing act in professional services. When we chase growth, are we accidentally neglecting the clients who brought us here...
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Season 1
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Episode 17
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13:25
Why Your Career is Chess, Not Checkers: Navigating the Modern Work Landscape
The game has changed. What once secured lifelong employment—mastering a single skill and climbing a predictable corporate ladder—has become as outdated as video rental stores. Welcome to the era where strategy trumps skills, and your career is ...
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Season 1
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Episode 16
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10:07
Alignment is the New Execution: Getting Your Team Rowing in the Same Direction
Ever feel like your team is rowing hard but the boat's just spinning in circles? That frustrating disconnect between vision and execution isn't just annoying—it's costing you real money and opportunity. Our deep dive into organizational alignme...
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Season 1
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Episode 15
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8:21
The Loop: How Great Ideas Become Business Brilliance
Ever wondered why some brilliant ideas never see the light of day while others transform into remarkable success stories? The answer lies not in the quality of the idea itself, but in the execution process that bridges inspiration and results.<...
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Season 1
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Episode 14
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8:49
Workforce Woes? Turn Your Biggest Challenge Into Your Greatest Opportunity
Workforce challenges have surpassed revenue concerns as the number one issue facing business leaders today, with a stunning 46% identifying talent as their primary obstacle to growth. This represents a fundamental shift in how we must think abo...
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Season 1
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Episode 13
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12:49
Why Smart CEOs Are Betting Big on Reference Checks: Avoiding Expensive Mistakes
Ever wondered why so many seemingly perfect hires turn into workplace disappointments? The answer might lie in how we approach reference checks. When 64.2% of job candidates admit to stretching the truth about their qualifications, the traditio...
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Season 1
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Episode 12
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13:45
Stay Positive: The CEO’s Guide to Optimism (Without Losing Your Mind)
Ready to ditch the toxic positivity while still leading with genuine optimism? Leadership today feels less like strategic planning and more like "trying to meditate at a demolition derby." The swirl of uncertainty, burnout, layoffs, and market ...
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Season 1
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Episode 11
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16:26
Citronella Hiring: Attracting the Right People While Keeping the Wrong Ones Away
What if your hiring struggles aren't actually about making "bad hires" but instead stem from a fundamentally flawed process? This eye-opening exploration reveals how a strategic approach to recruitment can transform hiring from a frustrating co...
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Season 1
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Episode 10
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14:28