YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Each year on Fat Tuesday, New Orleans throws a “Stella and Stanley” party. This annual event honors local boy and world-famous author Tennessee Williams and his masterpiece, A Streetcar Named Desire.
The movie version is notorious for the scene where Stanley, Marlon Brando in a tight white vest, yells “Stella-a-a-a-a-!” up the tenement stairs to his wife. “Stella” might be the most repeated movie line ever and Brando never needed to act again except, he said, for the money. Like a legendary actor, businesses need to cultivate their craft: building an amazing brand, elevating creativity, and growing authentic connections.
At StellaPop, we believe every business has a masterpiece in them.
Episodes
61 episodes
Structure Is Leadership Kindness: Train Clients, Save Projects, Keep Your Sanity
Ever feel like your inbox is running the project instead of you? We unpack the real cost of messy client communication and share a simple operating system that protects your time, lowers stress, and keeps revenue on track. Starting with a jarri...
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Season 2
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Episode 60
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16:27
How To Replace Duct Tape Processes With Systems That Scale
The Tuesday 2 PM dread isn’t about boredom—it’s the signal your system is leaking. We unpack how smart teams slide from garage-speed scrappiness into duct tape processes that snap under growth, then trace a practical path back to clarity. With ...
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Season 2
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Episode 59
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15:59
Turn Your 10x10 Booth Into An Experience People Actually Remember
The beige abyss of trade shows is real: icy air, patterned carpets, and rows of identical booths that blur into wallpaper. We set out to beat it with a playbook built on psychology, not pyrotechnics—turning a 10x10 space into a living scene peo...
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Season 2
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Episode 58
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17:16
Silent Killers Of Marketing: Why Good Content Fails
Ever ship a “masterpiece” and get silence? We’ve been there. This deep dive unpacks why high-effort content can still miss the mark and how to fix it with simple, evidence-backed shifts in trust, clarity, and emotional connection. We start by t...
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Season 2
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Episode 57
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17:53
Ugly Brands: How Founders Miss Brands Flaws And Lose Trust
Picture the moment when proud parents present a newborn and the room fumbles for polite compliments. That same gap between intention and perception happens to brands every day, and it’s quietly draining trust, conversions, and referrals before ...
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Season 2
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Episode 56
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15:01
Break Social Media in 2026: How to Write the Perfect X Post
Fire beats spark when the platform gets louder. We dig into how to earn attention on X without burning your credibility, starting with a mindset shift from stream-of-consciousness posting to intentional, front-loaded messages that compound trus...
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Season 2
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Episode 55
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13:29
How Leaders Empower Strategic Decision-Making Across An Organization
Forget the cliché of success as suits, spreadsheets, and tidy hierarchies. We make the case that sustained growth lives at the intersection of opposing forces—when disruption and discipline meet by design. Our deep dive unpacks how a design-dri...
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Season 2
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Episode 54
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16:09
How To Step Back And Still Win: Coaching Your Team To Own Decisions
If your calendar feels like a monument to urgent, low-impact work, this conversation is your reset button. We explore how to stop being the person who solves every problem and start being the coach who equips the team to solve problems themselv...
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Season 2
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Episode 53
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13:56
CEOs - Future Ready 2026, Not Future-Proof
Forecasts keep failing you because the world stopped behaving like your spreadsheet. We open the hood on a different playbook: build a business designed for movement, not perfection, and make recovery speed your true competitive edge.We...
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Season 2
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Episode 52
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12:45
Stop Hunting For Luck And Start Building Systems That Lay Profit Over And Over
Forget lucky breaks. We set out to prove that repeatable growth comes from systems you can design, measure, and defend—and we show you how to build them. Starting with the fairy tale of Jack and the golden egg, we pull the magic out of the stor...
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Season 1
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Episode 51
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10:09
Why Some Holiday Campaigns Endure And Others Fade
What makes a holiday ad feel like part of the season instead of just another sales push? We dig into the DNA of campaigns that outlast trends and budgets, using the enduring Christmas story as a narrative benchmark to explain why certain messag...
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Season 1
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Episode 53
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13:24
Pressure Is Inevitable; Harm Is Optional
Pressure sits at the heart of modern work, but the way we lead through it determines whether teams gain momentum or slide into burnout. We take a hard look at the outdated habit of treating stress as an individual issue and show why chronic, un...
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Season 1
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Episode 50
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12:31
Learn How To Stop Reacting And Start Leading With The Urgency-Importance Matrix
Feeling like every item in your inbox is a five-alarm fire? We unpack a practical way to separate noise from impact using the urgency versus importance matrix and show how calm, clear leaders reclaim their time without sacrificing results. Thro...
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Season 1
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Episode 49
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13:17
Compassionate Accountability: The Art of Leadership
Results without respect is a short-term play. We dig into the core tension every modern manager faces—demanding excellence while staying unmistakably human—and show why compassionate accountability isn’t a compromise, it’s a multiplier. Through...
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Season 1
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Episode 48
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12:29
Stop Chasing Tech, Start Building Agility
The panic loop around AI headlines and never-ending certifications is exhausting. We take a breath, zoom out, and share a smarter plan: build teams that can learn fast, communicate across boundaries, and solve hard problems when the path is unc...
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Season 1
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Episode 47
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14:27
Beyond Noise: Building Brands With Story for Leaders
The market feels louder than ever, but more noise won’t save you. We dig into a smarter path: using story as a trust engine that moves your brand from being seen to being believed. Instead of chasing visibility for its own sake, we show how to ...
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Season 1
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Episode 46
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12:58
When Scarcity Breaks Trust: The Starbucks Barista Cup Fallout
A ceramic mug selling out in minutes and popping up for $50,000 on resale sites sounds like a marketer’s dream—until the lines, anger, and broken trust start piling up. We unpack the famous Starbucks barista cup drop to reveal how a perfect sto...
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Season 1
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Episode 45
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12:51
Lead Or Be Exposed: The Seismograph Of Employer Branding
Candidates don’t buy promises anymore—they look for proof. We take you from the why to the how of employer branding, showing how culture, an honest EVP, and leader behavior combine to attract A players and keep them. Forget flashy campaigns tha...
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Season 1
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Episode 44
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14:24
Operational Alignment Turns Great Plans Into Profit
Growth shouldn’t feel like sprinting into quicksand. We unpack why smart strategies stall after a big raise or major launch and show how the real blocker is internal misalignment—conflicting incentives, fuzzy ownership, and meetings that move n...
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Season 1
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Episode 43
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15:17
A Workaholic’s Guide To Reclaiming Holiday Time
End-of-year pressure doesn’t have to own your calendar or your sanity. We take apart the Q4 squeeze with data, stories, and practical tools that help you drop fake urgency, protect your focus, and reclaim time without burning trust or results. ...
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Season 1
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Episode 42
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13:18
The Decade-Defining CEO Playbook
The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep you...
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Season 1
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Episode 41
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13:03
Founders From Silos To Sales: Building A Unified Revenue Engine
Leads keep coming in, yet deals stall and fingers point in every direction. We dig into the real cause of the “leaky bucket” and show how to turn two warring departments into one revenue ecosystem where marketing’s scale meets sales’ precision....
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Season 1
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Episode 40
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11:06
Leadership Vibe: How Small Daily Improvements Turn Skill Into Mastery
The world celebrates speed, but the real edge comes from depth. We explore the gap between knowing and mastering by pairing Kaizen’s practical method with the Shokunin mindset of craft, then translate both into concrete steps leaders and teams ...
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Season 1
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Episode 39
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13:02
It Starts With You CEO: Fire The Inner Critic
Burnout doesn’t always come from the calendar. Sometimes the real drain is the relentless inner critic that turns every stumble into a verdict on your identity. We name that pattern the self-worth vampire and walk through how it sneaks in under...
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Season 1
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Episode 38
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12:19
Cracking The GovCon Job Hunt
The GovCon market feels punishing right now, but buried in that pressure is an edge most candidates overlook. We unpack how to translate federal experience into commercial impact so hiring managers immediately see budget leadership, compliance ...
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Season 1
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Episode 37
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12:44