
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Each year on Fat Tuesday, New Orleans throws a “Stella and Stanley” party. This annual event honors local boy and world-famous author Tennessee Williams and his masterpiece, A Streetcar Named Desire.
The movie version is notorious for the scene where Stanley, Marlon Brando in a tight white vest, yells “Stella-a-a-a-a-!” up the tenement stairs to his wife. “Stella” might be the most repeated movie line ever and Brando never needed to act again except, he said, for the money. Like a legendary actor, businesses need to cultivate their craft: building an amazing brand, elevating creativity, and growing authentic connections.
At StellaPop, we believe every business has a masterpiece in them.
Episodes
18 episodes
The Dangerous Comfort Zone: Why Safe Marketing Kills Business Growth
Tired of feeling invisible in your market? You're not alone. Most businesses instinctively play it safe with their marketing, hoping that consistency and presence will eventually pay off. But what if that cautious approach is actually the most ...
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Season 1
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Episode 18
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11:27

Building Client Partnerships That Last: How to Win New Business Without Losing Your Core
The juggling act between winning new business and nurturing existing client relationships might be the most challenging balancing act in professional services. When we chase growth, are we accidentally neglecting the clients who brought us here...
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Season 1
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Episode 17
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13:25

Why Your Career is Chess, Not Checkers: Navigating the Modern Work Landscape
The game has changed. What once secured lifelong employment—mastering a single skill and climbing a predictable corporate ladder—has become as outdated as video rental stores. Welcome to the era where strategy trumps skills, and your career is ...
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Season 1
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Episode 17
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10:07

Alignment is the New Execution: Getting Your Team Rowing in the Same Direction
Ever feel like your team is rowing hard but the boat's just spinning in circles? That frustrating disconnect between vision and execution isn't just annoying—it's costing you real money and opportunity. Our deep dive into organizational alignme...
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Season 1
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Episode 16
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8:21

The Loop: How Great Ideas Become Business Brilliance
Ever wondered why some brilliant ideas never see the light of day while others transform into remarkable success stories? The answer lies not in the quality of the idea itself, but in the execution process that bridges inspiration and results.<...
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Season 1
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Episode 14
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8:49

Workforce Woes? Turn Your Biggest Challenge Into Your Greatest Opportunity
Workforce challenges have surpassed revenue concerns as the number one issue facing business leaders today, with a stunning 46% identifying talent as their primary obstacle to growth. This represents a fundamental shift in how we must think abo...
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Season 1
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Episode 13
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12:49

Why Smart CEOs Are Betting Big on Reference Checks: Avoiding Expensive Mistakes
Ever wondered why so many seemingly perfect hires turn into workplace disappointments? The answer might lie in how we approach reference checks. When 64.2% of job candidates admit to stretching the truth about their qualifications, the traditio...
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Season 1
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Episode 12
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13:45

Stay Positive: The CEO’s Guide to Optimism (Without Losing Your Mind)
Ready to ditch the toxic positivity while still leading with genuine optimism? Leadership today feels less like strategic planning and more like "trying to meditate at a demolition derby." The swirl of uncertainty, burnout, layoffs, and market ...
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Season 1
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Episode 11
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16:26

Citronella Hiring: Attracting the Right People While Keeping the Wrong Ones Away
What if your hiring struggles aren't actually about making "bad hires" but instead stem from a fundamentally flawed process? This eye-opening exploration reveals how a strategic approach to recruitment can transform hiring from a frustrating co...
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Season 1
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Episode 10
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14:28

Are You Seen as a Strategic Business Thought Leader? Why It Matters
What separates leaders who merely survive from those who truly thrive? The answer lies in strategic thinking—a skill that's far more accessible than most people realize.Strategic thinking isn't about gazing into crystal balls or predict...
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Season 1
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Episode 9
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12:24

Think, Plan, Do, Tune: The Secret Sauce of Getting Things Done
Ever had that brilliant idea that somehow fizzled before making an impact? You're not alone. The disconnect between inspiration and execution plagues individuals and organizations alike—what we call the "execution gap."This exploration ...
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Season 1
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Episode 8
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11:04

CEOs Are Using AI Wrong: It's a Mirror, Not Magic
The seductive promise of AI has created a troubling paradox in corporate leadership. While executives eagerly adopt these powerful tools, many are fundamentally misunderstanding their purpose – treating AI as a replacement for strategic thinkin...
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Season 1
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Episode 7
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11:30

Cross-Functional Thinking: The Key to Solving Your Business's Real Problems
Bonus episode drops tomorrow morning on the StellaPop podcast. 🎤🎙️The critical importance of cross-functional thinking for businesses to thrive in 2025 and beyond. Cross-fu...
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Season 1
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Episode 6
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10:24

The Hidden Cost of Cutting Marketing
"Why Cutting Marketing and Sales Is Like Taking the Batteries Out of Your Flashlight" by StellaPop argues strongly against reducing marketing and sales efforts, especially during challenging economic times. It emphasizes that these funct...
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Season 1
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Episode 5
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11:05

From Chaos to Clarity: CEO Alignment is the Key
How Founders and CEOs Get Teams Moving in One DirectionWe discuss the critical role of organizational alignment in achieving business success. It argues that while vision and team are important, a misaligned team can quickly...
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Season 1
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Episode 4
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9:03

Marketing Boldly: The Hidden Risk of Playing It Safe
"Why Playing It Safe is Killing Your Business: The Power of Bold Marketing Decisions" emphasizes that businesses thrive by embracing bold marketing strategies rather than playing it safe. It argues that caution leads to invisibility and stagnat...
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Season 1
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Episode 3
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11:09

Crafting Your Business Masterpiece
What if the secret to building an extraordinary business isn't found in spreadsheets or strategy documents, but in the passionate cry of Marlon Brando shouting "STELLA!" from a rain-soaked street? This fascinating exploration draws an unexpecte...
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Season 1
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Episode 2
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3:34
