YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Each year on Fat Tuesday, New Orleans throws a “Stella and Stanley” party. This annual event honors local boy and world-famous author Tennessee Williams and his masterpiece, A Streetcar Named Desire.
The movie version is notorious for the scene where Stanley, Marlon Brando in a tight white vest, yells “Stella-a-a-a-a-!” up the tenement stairs to his wife. “Stella” might be the most repeated movie line ever and Brando never needed to act again except, he said, for the money. Like a legendary actor, businesses need to cultivate their craft: building an amazing brand, elevating creativity, and growing authentic connections.
At StellaPop, we believe every business has a masterpiece in them.
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
A Compass, Not a Campaign
Ever felt like you’re sprinting your heart out with marketing but somehow still standing at the starting line? Welcome to the club, friend—membership is free, and the coffee’s terrible. (No joke.)
The truth is, if you’re like most businesses, you’re probably flinging yourself into campaign after campaign, hoping to win the race on pure hustle.
Plot twist: what if you don’t need another fancy campaign—just a working compass? Because frankly, doing “more stuff” is a pretty terrible substitute for knowing where you’re going.
Read more... https://stellapop.com/your-business-doesnt-need-another-campaign-it-needs-a-compass/
