YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Each year on Fat Tuesday, New Orleans throws a “Stella and Stanley” party. This annual event honors local boy and world-famous author Tennessee Williams and his masterpiece, A Streetcar Named Desire.
The movie version is notorious for the scene where Stanley, Marlon Brando in a tight white vest, yells “Stella-a-a-a-a-!” up the tenement stairs to his wife. “Stella” might be the most repeated movie line ever and Brando never needed to act again except, he said, for the money. Like a legendary actor, businesses need to cultivate their craft: building an amazing brand, elevating creativity, and growing authentic connections.
At StellaPop, we believe every business has a masterpiece in them.
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Citronella Hiring: Attracting the Right People While Keeping the Wrong Ones Away
What if your hiring struggles aren't actually about making "bad hires" but instead stem from a fundamentally flawed process? This eye-opening exploration reveals how a strategic approach to recruitment can transform hiring from a frustrating cost center into a genuine competitive advantage.
At the heart of this discussion is a staggering reality: American businesses lose approximately $550 billion annually due to poor hiring decisions. But rather than a series of individual mistakes, we unpack how this massive drain on innovation, morale, and growth typically stems from systemic process failures. The solution? Approaching hiring as a finely-tuned filtering system that naturally attracts ideal candidates while gently steering away those who won't thrive in your environment.
We dive deep into creating job descriptions that function as powerful magnets for the right talent by highlighting problems to solve rather than just listing requirements. You'll discover how evidence-based, structured interviewing reveals how candidates think and collaborate, not just what they've done. And finally, we outline the five critical components of effective onboarding that ensure even the best hires don't land in chaos: pre-start communication, structured first weeks, role clarity, cultural immersion, and ongoing feedback loops.
Whether you're building a team from scratch or looking to improve your current recruitment approach, this episode provides actionable insights to help you build a sustainable talent acquisition engine that consistently attracts, filters, and successfully integrates top performers aligned with your organizational goals. Ask yourself: are your current processes serving or sabotaging the exceptional talent you're trying to attract?
